As mentioned before, the default WooCommerce checkout is not optimized for selling digital products. A long purchasing process that asks for unnecessary information can greatly slow down your sales and frustrate customers.
The cart abandonment rate, which is the percentage of users who add products to the cart but do not go through with the order, is approximately 70%, with peaks reaching 81%. This means that in some cases, only 2 out of 10 customers complete the purchase of a product they were interested in.
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26 Apr 2025